Massmailsoftware Blog category Email Marketing

What is the most important aspect of each and every email marketing campaign? Right, email list. Email list and your email letter (design, content) are the only 2 parts of email campaign that can be optimized by measuring and evaluating your email marketing statistics. So I am going to provide you with top 4 email marketing optimization techniques on how to track your campaign and implement the right changes. Here are top 4 email marketing optimization techniques. I will keep them short and easy-to-follow. Let’s start! 1. Split the email list into smaller, more-targeted lists. This is the most easiest […]

AtomPark Software Inc. celebrates our first 10 years in email marketing business. Our team wants to thank you, our valued clients, for choosing our company and using our software and services! Thank you for being  a part of AtomPark, it’s you who helps us go forward.

Every mention of your brand online is good, unless it’s super bad – this is the reason why I want to discuss top 5 ways on how to use social media channel to boost and brand your email marketing campaign. Social media websites are the brain of all internet – millions of people are free to discuss, share, publish, like, comment, and if they discuss you – then bingo – you can show your subscribers that your brand is being seen, heard and respected. Here you can find top 5 ways on how to use social media channel to boost […]

Hey guys, Hope you’re doing great! Today I would like to discuss top 4 reasons why people unsubscribe from the email lists. “-1 subscriber” is probably the worst notification for all of email marketers. The key aspect is – if some person leaves your list, then there is something he does not like. There are top 4 reasons why people unsubscribe. I will name them all and will try to keep it short. So top 4 reasons why you may lose your subscribers are: 1.) You are sending too many email updates. This is the most common mistake of all […]

Hey guys, hope you’re doing great!  Today I want to provide you with the list of Top 9 email marketing aspects you should apply your tests to. We all know how split-tests are important, and that tests are the basics of development and improvement, especially in email marketing niche. I will try to keep it short, explaining each and every tip. Sender’s Name: Your From-Name should look familiar to your subscribers, this is the name of a “person” they trust. Also, your From-Name should look professional, easy-2-remember and it should fit your subject line and topic. Subject Line: This is […]

Hey guys, Hope you’re doing really great! Today I want to discuss why stand-alone autoresponder software is better than a web-based autoresponder services. I will try to keep it short, so here are 3 little but important reasons why autoresponder software is better than autoresponder web service. 1.) Email Campaign Limits – In most times you are restricted in quantity of Email Campaigns. In example you run few campaigns, and then you need to launch few more, but the maximum number of email campaigns allowed by your autoresponder provider is limited to 5. Sounds bad, huh? You can chose now […]