The conversion goal of a website form isn’t just a sale. Sometimes even an email address into the database will be useful. Convenience of the form is an important moment for a campaign success. There is only one tool to make a good user experience via your email sign up forms, so it should not be missed. Let’s see how. Apply a KISS principle KISS means Keep It Simple, Stupid. The principle of KISS may literally be interpreted as build your forms as simple as possible as if for the real fools that do not know what to do […]