Each and every of your emails sent to your recipients should grab their attention, keep them updated and make them act (subscribe, buy, pre-order, etc.). Only valuable information can accomplish such goals and transform your subscribers into customers. This is what I want to talk about today – what are the TOP 3 values of the perfect email marketing campaign. Please see them below, I will try keeping them short to make it easier to follow and remember. Monetary value. You should try include free coupons, discounts, special codes, etc, in your mailings. Remember the rule – saving money equals […]