Massmailsoftware Blog category Email Marketing

Hi guys, Hope you’re doing great! Let’s talk about mistake this time, email marketing mistakes. Human factor remains human factor and everyone can make a mistake in the email marketing campaign. This could be wrong discount %, wrong offer provided to your list, grammar mistakes, and so on. We learn from mistakes so it’s OK. But it’s good to know how to react when a mistake appears. Here is the list of Top 6 Tips on how to save the situation after the mistake’s made. Check your “Do-Not-Reply-To” inbox. Your subscribers will often respond to your Do-Not-Reply email if they […]

Mobile Email Usage is up for almost 30% – this is the data of USA users, who used their mobile phones to access email from Nov 2010 to Nov 2011.  What does it mean? It means email marketers should pay more attention to optimizing their mailings for different mobile phones and mobile platforms and browsers. And here comes the digits:

Hey Guys, Hope you’re doing great! Today I would like to talk about social updating and provide you with 4 tips on how to run social updating the right way – making your subscribers happy, satisfied and asking for more. Nowadays all the companies have Facebook pages, Twitter channels, and accounts on other social networking platforms – all this helps to stay in touch with as many subscribers as possible. But it’s so easy to annoy or scare your fans and virtual friends, so I have prepared 4 tips on how to update your social networking accounts and pages. Let’s […]

Hey guys, Hope you’re doing great and started this year like a boss! 🙂 Time to get back to email campaigns and see how year 2012 is going to change rules of email marketing and make it look experienced, not older! Today I would like to describe Top 3 Email Marketing Trends for 2012 – no more random mailings, new personalization style and Email Service Provider relevancy. 1. Relevancy. Email Service Providers are the bosses of email marketing – we should play by their rules, as no email may be delivered without their consent. Spam filter and email blocking algorithms […]

Hey Guys, Hope you’re doing great and had great NY party! Usually I discuss trends and modern techniques in the beginning of the new year, but this time I would like to return to the roots, the basics of digital marketing – Leads. We all know how leads are important – that’s the one of the most important things for all the internet marketers and their businesses. Before inventing the new ways to generate leads (by the way – our new Lead Extractor software can do it automatically!) please see the list of Top 15 Lead-generators that work best. And […]

Hi guys, Hope you’re doing well! Many of you asked me about the legal aspect of sending bulk email messages to harvested or bought email lists. Does it fit CAN-SPAM act rules? And the answer is YES, you can send your bulk email campaigns to lists you have harvested, crawled, bought, or whatever-that’s-not-opt-in, because here are main rules the CAN-SPAM act consist of: 1. Email Header provides true info about the email content and is not misleading. 2. Subject Line provides true info about the email content and is not misleading. 3. You provide email recipients with an opt-out link/method/opportunity. […]