Massmailsoftware Blog category Email Marketing

Hey Guys, Hope you’re doing great! How many of you have already started mobile email campaigns along with the ordinary email campaigns? Some of email marketers feels that it’s really enough with “just normal PCs and browsers” and some of email marketers really want to expand their market and move to the next marketing heights, for example mobile email marketing. But all of us have heard few popular myths about mobile email marketing, and these myths may sound scary or stupid – but still some marketers may hold their mobile email campaigns because of these myths. And that’s bad, we […]

Hey guys, Hope you’re doing great! Do you remember the boost of video marketing and video email marketing back in 2008-2009? I do, and it was awesome and it generated a lot of great and interested leads. Many of marketers stopped using it and switched to more modern ways of marketing, like social media one. But that’s not the best option, and here I have the latest research from Web Video Marketing Council and Flimp Video Marketing. To keep it short I’ll say video marketing still works good, please see the proof below!

Hey guys, Hope you’re doing great! Some people think that email marketing is an old-school lead driving and content sharing channel and look towards the social media and social networks. Smile at them and sing a Forever-Young song, because email marketing never gets old. Latest studies from Exact Target shows that email marketing is still a TOP online purchase and content sharing channel in 2012. Please see the charts below and enjoy. Stay true, stay email!

Hey guys, Hope you’re doing great and feeling nice! You know how important first impression is, and first impression for all your subscribers is a welcome email – the first email they receive from you after subscribing. This is where their journey from the lead to the sale begins and your duty is to make your subscribers feel comfortable, informed and happy. This is why I would like to provide you with must-have elements of the perfect welcome email. I will try to make it short and easy to remember. Let’s start, enjoy! 1. Body and Subject line personalization – […]

Hi guys, Hope you’re doing great! We all know that only relevant emails generate leads and make sales, this is why it’s extremely important to segment your list and improve your targeting. Most of email marketers segment their lists by interests or products/services only, but that’s not the limit. Actually email list segmentation has no limits, so I will provide you with top 5, as these are the most easy-to-use ways. 1. Geographic Segmentation Works good for both local and international businesses. Different countries have different cultures and you need to know how to talk to your leads – know […]

Hi friends, Hope you’re doing great! Most of you run email marketing campaigns, and as experience shows most of us use just few types of mailings, or even one – just emailing your list. But that’s a big mistake, as different types or mailings bring different results and it’s good to use them all to get the maximum of your email campaigns. Here I compiled Top 6 types of email messages you should try in your email campaigns. Please see below and enjoy! Email Newsletter – most common type of email messages as it includes large amount of content, may […]