Massmailsoftware Blog category Email Marketing

Hey guys, Hope you’re doing great! As you probably noticed I post many article on call-2-action and on how to make it better. This happens for a reason. Email marketing shows good results these days and it’s still one of the best direct advertising tools – 13 years passed since it became global. We face the time when email marketers have huge lists, good mailing software and services, and it’s time to optimize deeper aspects of email marketing, like call-2-action. This became the most important question of modern email marketing. Let’s continue with more tips on how to optimize email […]

Hey guys, Hope you’re doing great! Let’s take 1999 as the year of email marketing’s birth. 13 years old advertising niche. But how email marketing changed since 1999? I will not talk about huge amount of email advertising agencies, services and all the global things and progress – let’s stick to the basics of email marketing. 1. Just email. back in 1999 it was just email-only marketing – 1 sender, few recipients, direct advertising with an offline info. Nowadays we mix it a lot – we include social media and social network accounts in our mailings, we allow social network […]

Hey guys, Hope you’re doing great! We all know how subject lines and good email content are important and we really talk a lot about them. Imagine how your recipients scroll down their inbox full of emails, spending just seconds on each and every subject line. If your subject line is super cool (equals to misleading, as people do not believe in free things or super offers anymore) or too ordinary then your email message will not be opened. I would like to provide you with more tips and techniques on how to improve your subject line and email message […]

Hey Guys, Hope you’re doing great! We all know that a subject line is one of the key factors that “push” a recipient to open your email marketing message. On the one hand email subject line should be very informative and not misleading, on the other – you should follow some tricks that works best and increase an open-rate. I would like to provide you with 4 quick tips to email subject-line optimization – this will increase your open rates! Please enjoy. 1. Avoid Spam-Words. Spam words are still a popular spam-filtering method nowadays. Avoid using words SEX, VIDEO, FREE, […]

Hey Guys, Hope you’re doing great! We all know that email marketing is highly profitable kind of marketing, and statistically each dollar spent on email marketing campaign returns as $40. Sure, some email marketers have better ROI, some not, but there is one thing that is 100% true – you can always do better and have better return of investments. I would like to provide you with email marketing deliverability and behavioral targeting tricks and tips. Please enjoy! Deliverability. Recent studies and statistics show that ~20% of email marketing messages never reach recipient’s inbox. Here are some tricks and tips to […]

Hey guys, Hope you’re doing great! In the beginning of the 2012 GetResponse published a guide and research on small and medium business email list strategies. The research showed that small and medium size businesses don’t know how to get the maximum of the list building and use just few tips and strategies. I just checked the statistics again today and realized that nothing really changed,  so this statistics below are still useful. From the question and data below you can learn more popular ways to build your list and optimize your email letters. Please enjoy!