Massmailsoftware Blog category Email Marketing

Hey guys, Hope you’re doing great! As you know a FREE word was a dirty word for most of the spam filters. Sometimes it totally ruined email campaigns. But is it still a mistake to use a FREE word in your email messages nowadays? That’s the question! Hubspot has tested this. They prepared 2 versions of the email message regarding their new Report they were giving away for free. 1 version: “Free Report” phrase in a subject line + 3 words FREE in the body of the email. 2 version: “SEO Report” phrase in a subject line + no free-word […]

Hey guys, Hope you’re doing great! GetResponse published an infographic I just can’t ignore – it perfectly describes the timing aspect of email marketing. This will help you to understand what time is the best to reach your leads and clients. Please enjoy!

Email list is the real and only treasure in every email marketer’s life, as the good email list is the only thing such specialists need. This is why it’s so important to keep your list clean, updated and of high quality. To achieve these standards you need to manage your email list the right way. I want to show you 8 different types of email accounts you should remove from list. The sooner you clean your database, the faster you will get better results for your email campaigns! Email address types to delete from the list If you want your […]

Hey guys, Hope you’re doing great! Email marketing is a great and the greatest tool to promote your products and services, but only if you do it in the right way. The most tricky question in the email marketing niche is the legality question. Each country has its own rules for email marketers and you need to be sure to follow them to stay white-hat and legal. Reputation means so much in email marketing, that’s why I would like to provide you with the list of top 9 aspects to check your email campaign legality with! Opt-in: Do you send opt-in […]

Hey guys, Hope you’re doing great! I would like to provide you with the list of tips that will help you to create perfect email signature. 1. Keep it as laconic as you can, but be sure to provide all the important information. 4 lines is some kind of accepted standard. 2. Use pipes (|) or colons (::) to separate text within the line and condense information. 3. Back to the roots – simple plain text is best; skip colors, custom fonts and images. 4. Always use the accepted signature delimiter (– ) to help your signature get recognized as […]

Hey Guys, Hope you’re doing great! I’ve posted many articles about mistakes in email marketing and from year to year I see that some mistakes are still actual. We, email marketing specialists, are the ones who develop and push email marketing, if we make such mistakes we just make the email marketing progress slower. I’ve prepared a compilation and explanation of 3 email marketing mistakes that most marketers still make. 1.  One message to reach them all. All the people and people of different niches have different needs. If you send the same message to executive/company holder and specialist/employee then […]