Massmailsoftware Blog category Email Marketing

The sustainable success of your marketing campaign depends on the e-mail list you create. Always remember that a business thrives on repeat customers. Once you make a sale, this is where your real task begins. You have to create a connection with your customer right there, and adding him/her to your e-mail list is the best way to do that now-a-days. Do you know that, according a research, the average return on investment on an e-mail marketing campaign is $44.25 on every $1? This makes e-mails one of the best marketing tools. Moreover, according to a recent survey conducted in […]

The Christmas is drawing near. It’s about time to think about the ways of greeting your customers. Among all the ways to greet your clients, email stays the most likely option. We know you have lots of discounts, special offers and other goodies up your sleeve you are eager to present to your customers, but how to do it the right way? That’s what we’re going to talk about.

Email is what everyone is talking about, and the topic becomes even more timely when a holiday season approaches. Today we will talk about the most effective frequency for sending letters during the holiday season. This factor tends to increase, and newsletters are sent much more frequently. This Christmas season is expected to be the most profitable since the financial crisis, with a predicted sales growth of 2% over the previous year. However, if your newsletter frequency suddenly increases, it will not go unnoticed. This can cause you to be considered a spammer, and your unsubscribe rate will also increase. […]

Hey guys, Are there any B2B representatives reading this blog? Today we will talk about tips to improve email marketing for the B2B sphere. Email marketing has proved to be the most effective marketing tool out there. But depending on the quality of an email marketing strategy, it can either grow a business or destroy its reputation.

The year of 2013 is in its final stages, and it’s the right time to talk about the subject in which we in AtomPark are most proficient. Let’s talk about email marketing trends for 2014. The good news is that email marketing is thriving. It is still considered to be the most cultivated and widespread online marketing tool. As of today, there are 3.3 billion registered email addresses, and according to a Radicati Group email statistics report, by 2016, the number of registered emails will reach 4.3 billion. 93% of online users in the US are subscribed to email newsletters […]

In this era of rapid development of Internet marketing in general and email marketing in particular, not everyone knows about concepts like the pre-header. However, this is an integral part of a high-quality, well-structured email. The pre-header is the text placed at the beginning of a letter; it comes right after a subject line. Typically, the pre-header is the first thing that the recipients see, and therefore it is a great opportunity to get their attention.