You gained a solid base of subscribers, created a gorgeous series of letters and the desired “output” did not happen? The simplest action is to drop everything, thinking that email marketing is not for you. But let’s look at it from another side. Your emails not being opened may be due to making one or more of 3 mistakes. Shall we check? 1. You don’t segment your audience There is little sense in mailing “all.” If you’re not segmenting subscribers, you don’t understand what they’re interested in. Therefore, your emails are ignored. According to statistics, even the simplest segmentation is […]