Massmailsoftware Blog category Email Marketing

Sales are growing in a mystical way during the Halloween period? This is what inexperienced marketers think. But we all know that it is possible to achieve a high level of sales only if you organize your email marketing campaign correctly. In this article, we will give you the checklist for halloween newsletters preparing. Check it out see the rules and great examples.

Do you want to boost your sales with the help of email marketing but don’t know how to find out if the campaign is successful or not? There are metrics for this. In this article, we will overview them. We have prepared the compilation of the essential facts about email marketing metrics and the infograhics with the detailed descriptions of them.

The number of people who do the target action is always fewer than the amount of all the receivers. But if this rate is too low the campaign is unsuccessful. Do you want more people to click the links you place to your emails? Then check some useful tips on how to boost clicks. You will get 7 rules that are made to help you understand how to get better response from email marketing.

Troubles happened. The business isn’t an exception. When something goes wrong, customers feel angry and upset. That’s why it is essential to ask for forgiveness. Read the article and know how to back clients by writing an apology email in the correct way.

The main aim for all the businesses nowadays is customer winback because many of them were lost because of the situation with COVID-19. And the majority of entrepreneurs have tight budgets for winning back lost customers as they have sustained losses during quarantine. But how to manage customer retention with minimum costs? Email marketing is the answer! In this article, we will tell you how to launch an email customer retention campaign.

Personalization is commonly used for mass mailing to current clients. But what about cold emails? It is also a great opportunity to use email personalization. Users left personal data without any doubts and it is easy to get them. In this article, we tell how to add personalization in a cold email campaign.