Massmailsoftware Blog category Email Marketing

And e-mailing campaigns are still one of the most powerful tools. However, there are always some recipients in your contact base that may mark your letters as spam. Why? In this article, we will find out why emails get into spam and how to avoid that.

Email design campaign experts says visually appealing email designs and flawless code are the basis in creating perfect emails.

How to write the right promo-message and avoid mistakes? We’ve collected some sales writing tips in this article that will help experienced and novice marketers to improve sales message. We analyzed how to write a headline, body text, and call to action. Read to learn how to attract attention, show product benefits and sell.

Lead generation is an integral element of your lead management, a marketing tactic aimed at finding potential customers with specific contact information. Actively used in the consumer sector, and focused on strict target groups, it’s an effective tool for potential customer search.

The email list is the ground of an email campaign. Collecting email addresses isn’t a simple task for both newcomers and professionals. Finding emails becomes harder each day. In this article, we’ve collected the best tips for searching for email addresses. Read the article and collect emails without any problems!

According to HubSpot, “marketers who use segmented campaigns note as much as a 760% increase in revenue.” In email marketing, dividing a database into groups is called segmentation. Everyone’s looking for the top criteria for email segmentation that ensures a high CTR (click-through rate) for your email campaigns. When you take into account target groups, the emails will be more specific: you will talk about what is interesting to each person & increase your email open rates.  What’s CTR? Your subscribers can be divided into groups to increase the effectiveness of messages. Delivra gives an average email click-through rate of 3.57% across […]