Blog category Email Marketing Best Practices

Hey guys! Hope you’re doing great. All the marketers, and especially email marketers, fight for the subscribers. Sure subscribers are a very important part of the sale process, but it’s really possible to make tons of mistakes trying to convert your email subscriber into a sale and lose him before the actual sale. I would like to provide you with 4 tips on how to avoid such mistakes, this will also help you to convert subscribers into sales. See below and enjoy! 1. Show him the way. It’s good to provide your subscriber with the clear path of actions that […]

Hi guys! Email marketing is email marketing, but it’s nothing without a good call-2-action, which is a core element of each and every mailing campaign. Let’s see 4 main aspects of call-2-action element – Design, Colors, Placement and Metrics. Few words about each of them + advice 🙂 Enjoy! Design. Large or small? Picture or a link? Maybe a button? Doesn’t matter as long as it fits your design and looks familiar to your website visitors. They should feel comfortable and think of your website or brand when they notice a call-2-action. Make the call-2-action look comfortable and you will […]

Hey guys, Hope you’re doing great! Christmas is coming and we all know how important this time is for all kind of marketing channels, and email marketing is not the exception, even more – it’s one of the best marketing channels to use for Christmas marketing campaigns! I will tell you how you can use Christmas-niche to boost your email marketing campaigns. 1. More opportunities to build your lists. Christmas time is a gift time – just offer gifts to each and every person who subscribes to your list. Have a special sign-up offer for receiving Christmas discounts. Have a […]

Hey Guys, Hope you’re doing great! Today I would like to provide you with an extra useful piece of info – we all know how different tools and software are important, but sometimes it’s so hard to find the right one. Recently StaffCop and MassMailSoftware have been included into a great listing of Top Tools where you can find hundreds of software and tools grouped by niches and topics. Hope you will find it useful – hundreds of tools and software in one place. Please check this listings out, I bet you will like it.

Friends are one the most precious things in our life. We just can’t imagine ourselves without our friends.  So are email marketers – they can’t imagine themselves without their subscribers, and it’s extremely important to treat your subscribers as they would be your friends, as this is a gold of Email Marketing kingdom. I would like to provide you with 4 ways on how to make and save friendship with your email subscribers. Let’s start! 1. Personalization. You should always know the name of your subscriber, and it’s even better to know his occupation or any additional info you can get, […]

Hey guys, Hope you’re doing great. I would like to provide you with more email list building tips. This time it’s about incentive methods that will help you to boost your email list and make your subscribers and visitors happy. Actually they will be happy to leave their emails and that’s what you really need, as this is one of the main ways to get good and niche-related emails which will have great conversion rate in future. Method 1:  Free Reports – free report should be product or service related, this is how you can kill 2 birds with one […]