Halloween is just around the corner. It’s time to treat subscribers!
Halloween is the beginning of the biggest and the most active shopping times of the year. Starting from now, you’ve got a great opportunity to interest your consumers with scary-good offers and promotions, to earn the loyalty of clients and get the profit for your business. Millions of people start their holiday shopping rush, be sure your email marketing is ready.
In 2018, US consumers planned to spend approximately 9 billion U.S. dollars for the Halloween season.
Statista: Consumers’ annual Halloween expenditure in the United States from 2006 to 2018 (source - Statista.com)
From year to year, the number of online shoppers raises. 50% of all the consumers choose online shopping. And if you can propose them something that provides a lot of value to them – you will benefit.
Halloween holiday is about trick-or-treating, costume parties, pumpkins, and different scary decorations. Let’s have a look at what goods people usually buy:
| 95% | Over 9 in 10 celebrants are going to buy candies |
| 72% | 7 in 10 celebrants are going to buy decorations |
| 69% | Nearly 7 in 10 celebrants are going to buy costumes |
| 37% | Almost 4 in 10 celebrants are going to buy greeting cards |
Source: https://www.hiaonline.org/page/statsandtrends
That doesn’t mean your business must have directly these goods to boost profits. A great way for you is to prepare a themed special Halloween offer, an awful discount of scare up sales.
In fact, 66% of consumers begin their shopping in early October and only 10% start a few days before. It’s better to prepare your email marketing strategy as early as you can, but it’s never late to improve the one you’ve already have.
We prepared examples of spooktacular emails to inspire you to a big Halloween party.
Pay great attention to the subject line. Catch the subscribers’ attention with fun, but not cheat. Drop a hint about your great offer. Use emojis 
If you consider that you need more than an unusual subject – add a preheader. In such a case your subscribers will see the following:
We recommend focusing on one product. Sure thing there are lots of goods in your online store, but there is no need to show everything. Point out the one themed product and complete the email with others (mostly placed in the bottom).
Be as brief as you can. Make your offer understandable to everybody.
Experiment with puns. Use a freak language, unusual and unexpected words – give full scope to your imagination.
Play with fonts. Email is not just a bag of inspirational words. The letters themselves can become a work of art. Make them themed: use orange-pumpkin color or as black as a bat, use Gothic fonts to make everything look “frighteningly” ... and, of course, don't forget to use themed words.
Coordinate colors. What are Halloween colors? You may say – black, grey, orange, dark-green… Good of you! We advise you to group products according to the mentioned palette or even use black as a dominant color; practice contrast; feel free to experiment with a Halloween email design.
Use themed mystery elements and gifs. Your Halloween campaign must differ from the ordinary one you send monthly. Feel free to decorate newsletter with additional images, add gifs or even create a custom Halloween email template.
It doesn’t matter what you sell. There are lots of ideas and variants how to benefit during the holiday sale. Look at this Halloween email marketing idea - just glasses; but what an eye-catching email campaign they’ve created!
And finally, remember that today you have a great opportunity to convert subscribers into customers and keep staying with them until the end of the year (the end of the sales). Start each email campaign with following the clients’ needs, values and desires – this is the key to success.
Happy Halloween!
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