Hey guys, we all know that social media is the best traffic-generator for last few years and Facebook is the Top 1 in the social network list, because of its advertising platform, groups, fan-pages and more than 500 million active users (half a billion!). I bet every average company has a fan-page or group on Facebook to post updates, generate traffic and drive leads to its websites. Everything is looking great, BUT there are 6 dangers of Facebook Marketing I would like to talk about - you will realize that your company's page or group is so unstable on Facebook. Let's start.
1.) Facebook is your "master". Each and every fan page or group is assigned to a user. Once you create a group or fan page - you become its administrator. Sounds good? Just imagine that you leave a company and all the groups and pages you created for your company is still assigned to your profile. If you remove your profile all pages and groups also go away. Still sounds good? When an account is disabled (closed actually), all of its pages, groups, content, applications, and ads are lost.
2.) Facebook can change features anytime. Facebook may disable an account without warning and Facebook also has control over when to change its layout, application programming interface, or setup. You won't be asked about it - you will have to rebuild you applications, renew your page or group content and so on.
3.) There is no phone or email support. There is no phone number or email address to contact a facebook representative, even if you are spending thousands of dollars on their Ads.
4.) Facebook owns access to your content. Once you have published something on Facebook - it can be used however the Facebook staff chooses, as stated in its terms page: "You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook."
5.) Content isn't protected or saved anywhere. It may be lost, deleted and edited (see tip #4), and if the content is lost, it isn't worth more than $100.00, according to Facebook policies.
6.) Rules, terms and conditions may be changed anytime. Facebook has the authority to change its policies, terms of agreement, and codes of conduct for any reason, at any time; and as users, we must succumb to and accept the changes.
